I founded and developed a bicycle brand, creating a cohesive visual identity across every aspect of the business. From designing the logo, brand assets, and website to developing unique bicycle components, packaging, and apparel, I ensured a consistent and recognisable brand experience. I also collaborated with manufacturers to produce both streetwear and performance sportswear, while creating photography and social media content that brought the brand to life. Every element was carefully designed to work together as part of a unified and holistic brand.